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 2025 Year of the Wood Snake
 2025 Year of the Wood Snake

Chinese New Year, also known as the Spring Festival, is one of the most important and ancient celebrations in Chinese culture. In 2025, the festivities will begin on January 29, marking the start of the Year of the Wood Snake. This festival lasts 15 days, culminating in the enchanting Lantern Festival.


Lantern Festival
Lantern Festival

Duration and Traditions of Chinese New Year

The Chinese New Year celebrations officially span 15 days, with each day dedicated to specific rituals and meanings. The festive period starts with New Year's Eve and ends with the Lantern Festival, coinciding with the first full moon of the year. During this time, families gather, homes are adorned with auspicious symbols, and traditional activities such as lion and dragon dances take place.



Impact on Business Relationships with the East

For businesses with commercial ties to China and other East Asian countries, Chinese New Year is a critical period. During the festivities, many production and commercial activities pause, affecting global supply chains. Factories and distribution centers close, and workers return to their hometowns to celebrate with their families. This leads to delays in production and delivery timelines, which can extend for weeks, considering the time needed to resume full operations post-holiday.


Strategies to Manage the Impact of Chinese New Year


To mitigate the effects of closures during Chinese New Year, businesses are advised to:

  1. Plan Ahead: Schedule orders and shipments well in advance of the holiday to avoid supply disruptions.

  2. Communicate with Partners: Maintain consistent dialogue with suppliers and business partners in the East to coordinate activities and understand their closure and reopening schedules.

  3. Prioritize Critical Projects: Focus on completing high-priority projects before the holiday begins to minimize operational impacts.


Understanding the cultural significance of Chinese New Year and preparing adequately for its operational implications is vital for maintaining strong and efficient business relationships with Eastern partners.


 
 
 

Fiere Promotion Trade
PTO Fairs Not to Be Missed

The corporate promotion sector is gearing up for an exciting 2025 packed with unmissable events worldwide. International trade shows offer a unique opportunity to discover emerging trends, build strategic connections, and find inspiration for increasingly innovative branding campaigns. Let’s explore the key dates to mark in your calendar for the coming year.


Major Events in 2025


1. PSI - Promotional Products Trade Show

  • When: January 7-9, 2025

  • Where: Düsseldorf, Germany


    The leading European trade show for the sector. With a focus on innovation and sustainability, PSI is the go-to event for those seeking creative products and cutting-edge branding solutions. It attracts exhibitors and visitors from over 80 countries.


2. Promotional Products Expo (PPE)

  • When: January 14-16, 2025

  • Where: Las Vegas, Nevada, USA


    An iconic event for the U.S. market, PPE provides a comprehensive overview of the latest trends, from tech gadgets to eco-friendly promotional items. Ideal for businesses looking to expand in the U.S.


3. Merchandise World

  • When: February 12-13, 2025

  • Where: Coventry, UK


    A dynamic environment fostering connections between manufacturers and distributors. Perfect for those seeking high-quality solutions and exploring the UK market in depth.


4. The Advertising Specialty Institute (ASI) Show

  • When: January 24-26, 2025

  • Where: Orlando, Florida, USA


    Featuring conferences, workshops, and hundreds of exhibitors, this event is a key reference point for those wanting to deepen their understanding of the U.S. promotional landscape.


5. Promotion Trade Exhibition (PTE)

  • When: January 28-30, 2025

  • Where: Milan, Italy


    One of Europe’s most important trade shows, focusing on creative solutions for corporate promotion. Perfect for those seeking innovation with the unmistakable Italian style.


6. RemaDays Warsaw

  • When: February 5-7, 2025

  • Where: Warsaw, Poland


    A key event for Central Europe’s market, combining innovative promotional solutions with a wide range of international exhibitors. A unique opportunity to connect with new suppliers and discover the latest trends.


7. CTCO

  • When: February 4-6, 2025

  • Where: Lyon, France


    This trade show is the ideal meeting point for professionals seeking promotional items and customized printing solutions. A must-attend for those in the European market.


8. Hong Kong Gifts & Premium Fair

  • When: April 27-30, 2025

  • Where: Hong Kong


    The largest Asian trade show for gifts and promotional items. A unique opportunity to discover innovative trends and find qualified suppliers for the global market.


9. Gifts & Premium (Singapore)

  • When: April 9-11, 2025

  • Where: Singapore


    With a focus on design and quality, this fair stands out as one of the most interesting events for those seeking premium products in Southeast Asia.


10. Canton Fair

  • When: April 15 – May 5, 2025 (in three phases)

  • Where: Guangzhou, China


    An unmissable event for the promotional sector. The second phase, dedicated to gifts and decorative items, offers a wide range of options to suit every need, from small batches to large volumes.


11. C!Print Madrid

  • When: January 14-16, 2025

  • Where: Madrid, Spain


    A key event for Southern Europe, with a particular focus on customized solutions, new printing technologies, and innovative promotional gadgets.


Why Attend?

The 2025 trade shows are not only a showcase for the most innovative products but also an opportunity to build strategic relationships and better understand global industry dynamics. The growing emphasis on sustainability and personalized design makes these events even more critical for those aiming to stand out in the market.


Anticipated Trends

Building on recent years’ trends, 2025 is expected to feature a strong emphasis on:

  • Tech gadgets: Smart devices combining utility with branding.

  • Eco-friendly products: Items made from recycled materials and sustainable processes.

  • Personalized solutions: Creative ideas that enhance brand identity.


Sources and References



 
 
 

In recent years, step counters have become popular tools for tracking daily physical activity. The device, which can be worn as a bracelet or used as an app on a smartphone, has changed the way people of all ages approach fitness and health.


What is a step counter?

A step counter is a device that records the number of steps taken by a person during the day. It uses sensors to detect movement and, in many cases, can also track other physical activities such as running or cycling. Some more advanced models offer additional features, such as monitoring heart rate, calories burned, and sleep quality.


Benefits of Using a Pedometer

  1. Motivation: Tracking your daily steps can encourage you to move more. Setting daily goals, such as 10,000 steps, can give your exercise routine a boost.

  2. Mindfulness: By tracking your physical activity, you become more aware of your lifestyle. This can lead to healthier choices, such as taking the stairs instead of the elevator.

  3. Health Tracking: For those looking to lose weight or improve their fitness, the step counter offers an easy way to keep tabs on your activity level.

  4. Impact on Mental Health: Physical activity is known to improve mental health, and a step counter can encourage you to get out and move, helping to reduce stress and anxiety.


How to Choose the Right Pedometer

When choosing a step counter, consider the following factors:

  • Features: Do you just need a basic step counter or do you want advanced features like heart rate and calorie tracking?

  • Design: A device that is comfortable and looks good to wear is more likely to be used regularly.

  • Compatibility: Check that it is compatible with your smartphone or other fitness apps you may be using.

  • Battery Life: Make sure that the battery life is adequate for your usage, to avoid running out of battery.

There are many models in production, we propose three, with different functions and three price ranges.


There are many models in production, we propose three, with different functions and three price ranges.

This step counter is one of the simplest models on the market, it is a silicone bracelet, designed to track steps, distance, time and calories, it is ideal for those looking for a simple and functional option. It is powered by an AG10 battery included and has a compact size (25x2.6x1.3 cm), available in different colors. This model is particularly suitable for large-scale promotional events thanks to its low price and ease of customization

Perfect for those who want a step counter with additional features, this smart watch records not only steps but also distance travelled, calories burned and heart rate. It has a modern design, a digital display and an extended battery life thanks to USB charging. It is water resistant and offers a Bluetooth connection to synchronize data with mobile devices, making it a versatile option for customers looking for a useful and technological gift



With advanced performance we have this smart watch that integrates step counter, sleep monitoring, notification management and heart rate monitoring functions. Ideal for sports and technology users, it is a perfect gift for premium corporate gifts.


Each of these models can be customized with the company logo, offering customers a useful and quality object, from the simple pedometer to more advanced technological models.


If we have intrigued you and you intend to give a pedometer as a gift, to have an ad hoc consultation and choose the most suitable object based on your business objectives, the Stegip sales staff is at your disposal:



or land on our page:



Happy surfing!

 
 
 
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